The Plant
The Plant is an adaptive reuse project that transforms an 1960s abandoned warehouse into an event venue and workspace. The building demonstrates sustainable architectural practices for Mississippi.
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Tree designed, developed, and manages The Plant in Jackson, Mississippi. The building exhibits passive building design principals such energy conservation through its north facing sawtooth roof, white reflective albedo surfaces, the central courtyard with floor to ceiling windows to absorb indirect sunlight, and large garage door openings to allow wind flow to cool the building during spring and fall. The rainwater that falls on site is managed through a constructed wetland, bioswale, bioretention planters, a permeable parking lot, and a stormwater cistern. Plants and natural materials are integrated into the building to merge the interior with the exterior landscape.
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2020
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2-Acre Site
15,000 SF Building
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Jackson, Mississippi
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Landscape Architect, Lead Project Designer & Developer, Managing Partner
Travis Crabtree
Project Partners
Ray Neilsen, Jean Adams, Mitch and Shannon Miller
Architecture
WBA Architecture - Construction Documentation
Brand & Web Design, Architecture Photography, Business Development, Venue Director
Ansley Crabtree
Contractor Partners
Brian Whitfield, Beyond Construction, Fountain Construction
Photography
Ansley Crabtree, Travis Crabtree, April Garon Photography
The brand identity for The Plant uses themes of biophilia, the subtropical landscape, industrial artifacts, and sustainable design elements
Tree manages all of the brand elements and business functions at The Plant including the social media marketing, website design, booking management, along with building administrative responsibilities.
Digital storytelling through social media marketing has been a key way to connect a diverse audience and communicate the venue’s unique design.
Through The Plant Venue media, we aim to display natural elements and benefits of biophilia, community-led programming, modern-industrial architecture, and minimalist event design while representing multiple industries.